Argentina’s Lionel Messi lifting the famous trophy for the first time, capped an amazing culmination of firsts for the region, bringing energy and excitement to the tournament of a lifetime.

The FIFA World Cup 2022™ introduced billions of people to the wonders of Qatar. The whole world connected with Qatar 2022™, across social media and digital platforms. Anticipation was high even before the tournament had begun but once the matches were in play, the excitement was fever pitch. Goal!

• There were 93.6M posts about the FIFA World Cup 2022™ across all major social media platforms – in all, 5.95BN engagements took place!
• The cumulative reach was 262BN across all social media platforms (owned and earned channels)
• The #FIFAWorldCup hashtag reached over 25BN views
• The FIFA World Cup 2022™ Final achieved a global reach of close to 1.5BN views
• Argentinian captain Lionel Messi’s Instagram post of him lifting the FIFA World Cup™ Winner’s Trophy became the most-liked post ever, with 74M likes
• Twitter’s Elon Musk revealed that 24,400 tweets were being posted every second during France’s second goal against Argentina in the finals, the fastest rate ever
• Google CEO Sundar Pichai tweeted that the platform had recorded its highest search traffic in 25 years
• 3.1M hours of content was watched on the @Qatar2022 YouTube channel in 2022, with a total of 380,654 subscribers
• The Qatar 2022 website reached 31M visits in 2022, with 12.6 M in tournament time. There were 71M page views and 47M sessions
• In the buildup to the tournament, the FIFA World Cup™ Trophy Tour by Coca-Cola invited football fans to experience the magic of the FIFA World Cup™ Trophy up close. The Tour visited every team that qualified; 51 countries and territories in total!