All Around the World!

A FIFA World Cup™ of Firsts

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Let’s celebrate the stats!

Argentina’s Lionel Messi lifting the famous trophy for the first time, capped an amazing culmination of firsts for the region, bringing energy and excitement to the tournament of a lifetime.

Fans could attend multiple tournament matches per day A fully demountable FIFA World Cup™ venue was used: Stadium 974 An all-female trio officiated in the tournament
A multi-song Official Soundtrack was created An Official Mascot could talk – introducing La’eeb™! Stadiums were fitted with air conditioning to keep players and fans cool The FIFA World Cup™ took place in the Arab world

The FIFA World Cup 2022™ introduced billions of people to the wonders of Qatar. The whole world connected with Qatar 2022™, across social media and digital platforms. Anticipation was high even before the tournament had begun but once the matches were in play, the excitement was fever pitch. Goal!

  • There were 93.6M posts about the FIFA World Cup 2022™ across all major social media platforms – in all, 5.95BN engagements took place!
  • The cumulative reach was 262BN across all social media platforms (owned and earned channels)
  • The #FIFAWorldCup hashtag reached over 25BN views
  • The FIFA World Cup 2022™ Final achieved a global reach of close to 1.5BN views
  • Argentinian captain Lionel Messi’s Instagram post of him lifting the FIFA World Cup™ Winner’s Trophy became the most-liked post ever, with 74M likes
  • Twitter’s Elon Musk revealed that 24,400 tweets were being posted every second during France’s second goal against Argentina in the finals, the fastest rate ever
  • Google CEO Sundar Pichai tweeted that the platform had recorded its highest search traffic in 25 years
  • 3.1M hours of content was watched on the @Qatar2022 YouTube channel in 2022, with a total of 380,654 subscribers
  • The Qatar 2022 website reached 31M visits in 2022, with 12.6 M in tournament time. There were 71M page views and 47M sessions
  • In the buildup to the tournament, the FIFA World Cup™ Trophy Tour by Coca-Cola invited football fans to experience the magic of the FIFA World Cup™ Trophy up close. The Tour visited every team that qualified; 51 countries and territories in total!