Legendary La’eeb™

A FIFA World Cup™ of Firsts

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Let’s celebrate the stats!

Argentina’s Lionel Messi lifting the famous trophy for the first time, capped an amazing culmination of firsts for the region, bringing energy and excitement to the tournament of a lifetime.

Fans could attend multiple tournament matches per day A fully demountable FIFA World Cup™ venue was used: Stadium 974 An all-female trio officiated in the tournament
A multi-song Official Soundtrack was created An Official Mascot could talk – introducing La’eeb™! Stadiums were fitted with air conditioning to keep players and fans cool The FIFA World Cup™ took place in the Arab world

As one of the FIFA World Cup™ firsts, La’eeb™ was the first talking and flying mascot at a FIFA World Cup™. He welcomed the world to Qatar, inspiring young fans, cheering the action – and celebrating every goal. La’eeb™ was all over Qatar, flying from flagpoles, dressing up buildings, hyping fans at the stadiums, even sat on heads! Hats off to him!

  • The Official Mascot of the FIFA World Cup Qatar 2022™, La'eeb™, was from the Mascot verse
  • His mini-series La’eeb™ from Mascot-verse was a hit on social with over 34M views
  • La’eeb™ was there for all the FIFA World Cup™ tournaments – don’t believe us? Check out his Helping Hands!
  • The La’eeb™ Hype Show ran at all 8 stadiums, energising fans of all ages before all 64 matches!
  • 100 La’eeb™ branded stands distributed publications across 83 separate sites. This includes ports of entry, malls, hotels, Fan Zones, ministries, attractions and more!