Legendary La’eeb™
A FIFA World Cup™ of Firsts
Let’s celebrate the stats!
Argentina’s Lionel Messi lifting the famous trophy for the first time, capped an amazing culmination of firsts for the region, bringing energy and excitement to the tournament of a lifetime.
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The Power of Amazing
Size can be deceptive – and Qatar proved it! With a population of 2.985M (as of September 2022), and a land area of 11,571 square metres, Qatar is the smallest host country on record. Check out the numbers that really count. Mega!
As one of the FIFA World Cup™ firsts, La’eeb™ was the first talking and flying mascot at a FIFA World Cup™. He welcomed the world to Qatar, inspiring young fans, cheering the action – and celebrating every goal. La’eeb™ was all over Qatar, flying from flagpoles, dressing up buildings, hyping fans at the stadiums, even sat on heads! Hats off to him!
- The Official Mascot of the FIFA World Cup Qatar 2022™, La'eeb™, was from the Mascot verse
- His mini-series La’eeb™ from Mascot-verse was a hit on social with over 34M views
- La’eeb™ was there for all the FIFA World Cup™ tournaments – don’t believe us? Check out his Helping Hands!
- The La’eeb™ Hype Show ran at all 8 stadiums, energising fans of all ages before all 64 matches!
- 100 La’eeb™ branded stands distributed publications across 83 separate sites. This includes ports of entry, malls, hotels, Fan Zones, ministries, attractions and more!