2019 in review: Generation Amazing
The Generation Amazing programme is entering the tenth year of an inspiring journey as the Supreme Committee for Delivery & Legacy's human and social legacy project, celebrating several accomplishments this year, including reaching 500,000 people across the Middle East and Asia with its football for development programmes.
Commenting on the achievements in 2019, Generation Amazing Executive Director Mushtaq Al Waeli said: "As we enter the tenth year in our journey, in alignment with the United Nations Sustainable Development Goals and the Qatar National Vision 2030, Generation Amazing has and will continue to use sport and football as a transformative tool to achieve socio-economic and wider development outcomes for youth, refugee communities and disadvantaged communities across the globe."
In June, Generation Amazing teamed up with the United Nations Office on Drugs and Crime (UNODC) and Flamengo FC to deliver a football for development session to impoverished youth in Rio de Janeiro on the sidelines of the 2019 Copa America in Brazil.
In the Middle East region, Generation Amazing began working with the Jordan Hashemite Charity Organisation for Arab and Islamic Relief, Development and Cooperation (JHCO) to bring the football for development programme to refugees and vulnerable communities in Jordan and beyond.
On top of the programme being currently active in eight countries across Asia and the Middle East, Generation Amazing has deepened its roots in these regions by developing a new concept of community clubs alongside 30 pitches built to date, giving communities with especially limited resources access to a safe place to learn and play.
Also, this year, Generation Amazing inaugurated new football pitches in India with local partner OSCAR Foundation and Slum Soccer. The new pitches – which are the 29th and 30th Generation Amazing has launched worldwide – are located in Colaba Causeway, Mumbai, and the Dr. Ambedkar School in Kamptee, Nagpur.
Umesh Rathod, a 15-year-old Generation Amazing participant and beneficiary spoke fondly about his experience, having been inspired by the visit of Xavi Hernandez to play football with him in Mumbai in March: "In our community we don't have enough space for football; we find it difficult to play. We are thankful to Generation Amazing that they have given us this pitch to play on. I cannot wait to go and play football on it."
In Qatar, with support from the Ministry of Education and Higher Education and the Qatar National Commission for Education, Culture and Science, the Generation Amazing programme was launched in more than 50 schools. Thousands of children aged 8-12 have benefited from the initiative, which teaches life skills and values such as teamwork, communication, respect and leadership through football.
Generation Amazing's Programme Director, Nasser Al Khori, pledged the programme's ongoing commitment to the development of youth in Qatar.
He said: "We are proud to be delivering these important learning initiatives through football for the next generation. When we teach values like inclusion, tolerance, respect and communication, these create an inclusive generation."
The programme has also trained 50 PE teachers and 45 coaches from GA's strategic partner, the Qatar Football Association. This marks an important step in the ongoing plan to further establish its Football for Development Coaching Certification, which is also being implemented for the Generation Amazing Workers Programme in Qatar. Workers enrolled in the programme are trained by Generation Amazing volunteers through the train the trainer/peer education model and, in turn, progress through its ranks to learn new skills, become Generation Amazing coaches and then deliver the programme to others.
In addition to Qatar, the Generation Amazing programme was officially launched in 20 schools in Oman, with the train the trainer sessions organised by our strategic partner Sabco Sports.
Focusing on the theme of using football as an educational tool, Generation Amazing offered a range of football for development sessions for Qatar schools and the public at WISE 2019, as well as hosting sessions for the public, talks and a special panel on the topic.
In efforts to expand its educational curriculum and ahead of the programme's first annual festival for youth held in Doha, Generation Amazing made some key partnerships in the footballing world, extending its partner club list to prestigious names including AS Roma, KAS Eupen, Leeds United and Sheffield FC.
In its most recent club partnership, AS Roma and Generation Amazing signed a four-year agreement to collaborate across legacy, education, digital media and CSR.
Generation Amazing announced its first festival, the Generation Amazing Festival 2019, in the last quarter of the year, which was attended by all partner clubs. The occasion kicked off a series of festivals leading up to the FIFA World Cup Qatar 2022™. More than 170 youth participants from the international and local ambassador programmes, future Qatari leaders and local youth were in attendance, broadening the reach of the social legacy initiative and building new outreach within Qatar and globally.
With half a million beneficiaries having been reached to date through Generation Amazing, across eight countries (Qatar, Oman, Nepal, Pakistan, Jordan, Lebanon, the Philippines and India), the programme plans to extend its outreach in the next few years by impacting the lives of 1 million beneficiaries by 2022.