SC Cultural Activation Programme amazes fans during FIFA World Cup™

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Variety of performances entertained fans during 29-day footballing event

Al Nahda

In between 64 matches and 29 days of dramatic action on the field, millions of football fans enjoyed a spectacular display of cultural and entertainment activities at the FIFA World Cup Qatar 2022™.

As part of the Supreme Committee for Delivery & Legacy (SC) Cultural Activation Programme, 16,190 performers from around the world contributed to Qatar’s country-wide festival at key locations, including stadium precincts, the Corniche, FIFA Fan Festival™, Al Messila Bus Mall, Brahat Al Janoub and Madinatna fan accommodations, as well as the grand finale on Qatar National Day with artists concluding their journey by being part of the parade at Lusail Boulevard.

“These performers played a huge part in the success of the World Cup. We are humbled by their dedication. When fans walked away from matches either disappointed or victorious, these performances created beautiful moments of human connection,” said Khaled Al Suwaidi, SC Stakeholder Relations Director.

3,350 acts covering 15 locations and over 128 activation spots took part in the FIFA World Cup Qatar 2022™. Those included an array of artists belonging to the categories of visual arts, crafts and heritage, fashion and design, performing arts and theater, music, film and screening, and much more who delivered live performances throughout the tournament to celebrate with fans.

Lulwa Al Mohannadi of the Al Nahda Ladies Group, which performs traditional Qatari dance and song, said that they were honoured to have represented their country on the global stage.

“Many fans were surprised to learn about our rich cultural heritage. Many were eager to learn more about it. Qatar’s hosting of the World Cup is an opportunity for open dialogue and cultural exchange and it makes us proud to have showcased our local culture with millions from around the world,” said Al Mohannadi.

Argentinean band

Members of Viento Norte, an Argentine music band that specialises in combining Latin American and Argentinian cumbia with pop and rock music, enjoyed seeing fans resonate with their music.

“We came all the way from Argentina and to see large crowds form around us here in Qatar was inspiring. Being part of this lifetime event provided great exposure, which is a big advantage for us. We were thrilled to play our music and see fans interact with each other through our music,” said Group leader, Carlos Adrian Seif.

 The Cultural Activation Programme recorded the participation of artists from 44 different nationalities during the tournament.

The talented percussionist from Jordan, Nawaf Al Ezza said “My experience was unique and distinctive, and it contained invaluable moments in the World Cup. Being able to share my talent and passion with the world through this world stage was amazing”.

“One of the many lessons that this tournament has proved is that we are more similar than different and that we are all connected in our humanity. This World Cup enabled people to embrace each other’s’ culture and connect through food, music, art and fashion and make friendships that will last a lifetime,” added Al Suwaidi.