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News

Generation Amazing Festival 2021 to celebrate Arab unity

Generation Amazing, in collaboration with strategic partners Qatar Foundation (QF), will host the 2021 edition of the Generation Amazing Festival at Education City from 14-18 December. The event, which will celebrate Arab unity, will bring together youth from all competing nations in the FIFA Arab Cup™. This year’s theme is ‘All In’, which emphasises the role every young person has to play in improving their communities.

The festival will outline the achievements of Generation Amazing’s journey. The football for development programme has positively impacted more than 725,000 people around the world since its launch in 2010. During the festival, attendees will learn about the social impact of football and how it can be used to transform communities.

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“We are proud to celebrate our third annual Generation Amazing Youth Festival during the FIFA Arab Cup in Qatar, as we highlight the power of football to unite and inspire youth from across the region,” said Nasser Al Khori, Generation Amazing Programmes Director. “This year we are delighted to again be partnering with Qatar Foundation, along with a range of our local, regional and global partners, in a series of inspiring workshops and learning opportunities for participating youth. In this way we are showcasing the inspiring potential of football to unite, inspire and bring together youth from across the Arab world.”

The festival will also provide an opportunity for actively engaged youth from Arab countries to discuss community building, sustainable development and social change.

“We are delighted to be hosting the Generation Amazing Festival, a celebration of sport and the vibrancy of youth that reflects our commitment to inclusivity, fostering healthy lifestyles, and providing opportunities for social interaction, community engagement and fun,” said Alexandra Chalat, QF’s Community Engagement and Activation Director.

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“Qatar Foundation works with Generation Amazing across projects ranging from offering ability-friendly sporting opportunities and youth advocacy to programmes that help refugees, and the hosting of this festival at Education City reflects our shared dedication to empowering youth through sport. We look forward to welcoming young people from across the Arab region in celebration of the FIFA Arab Cup, and to next year’s edition when Qatar will welcome the world.”

The festival will include football for development workshops and details of the recently-announced ‘One Goal Arabia’ programme, which Generation Amazing launched in collaboration with Aurora for Training and Development, the Asian Football Confederation and the Confederation for African Football. Key themes will include using football as a tool for development and peace, addressing social challenges, project management and implementation, as well as leadership and advocacy.

The festival will end with a football for good tournament called ‘All In Game’, which is designed to maximise social skill development outcomes. On the final day of the programme, participants will attend the FIFA Arab Cup™ final at Al Bayt Stadium.

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The year’s festival is organised in collaboration with QF and supported by FIFA Foundation, Qatar Airways, Qatar Football Association, Qatar Museums, QLM, beIN SPORTS as the media partner, as well as delivery partners WISH, Aurora for Training and Development, Doha Debates, WISE, VISA, CONCACAF, UCFB, IFRC, Education Above All, PSG Academy Qatar, UNHCR, Generations for Peace, FC Zenit, Thimun, Coaches Across Continents, Sports for Live, 3-2-1 Qatar Olympic and Sports Museum, streetfootballworld, Street Child United, Right to Play, Save the Dream, Sherborne, KAS Eupen and B4Development.

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