Generation Amazing empowers local youth.
Generation Amazing empowers local youth.


Generation Amazing Instagram Live programmes return after Eid break

The FIFA World Cup Qatar 2022™ legacy programme Generation Amazing has reconvened its weekly football for development sessions on Instagram Live following the Eid Al Adha holiday.


The social and legacy programme, which uses the power of football to teach key life skills to children and youth in Qatar and globally, hosted a special physical activity session on @GA4good with Generation Amazing Master Coach Michael Richardson on Wednesday afternoon. 


The session included an endurance challenge which audiences could do at home to enhance focus and adaptability while developing skills such as communication, organisation and teamwork.


Generation Amazing empowers local youth.


In the coming months, Generation Amazing will continue to organise weekly live sessions which offer fitness drills that families can do at home, in addition to live discussions on the football for development movement and exclusive interviews with football stars and Generation Amazing ambassadors. 


Ahead of the new series of online sessions, Generation Amazing Marketing & Communications Director, Moza Al Mohannadi, said: “We are delighted with the level of outreach that #GALive has achieved and welcome our audiences to continue to keep fit and healthy with us, as well as enjoy the variety of important conversations we are having with football stars and crucial figures in the sport for development sectors.”


Generation Amazing Programmes Director, Nasser Al Khori, said: “We look forward to rolling out a new programme schedule over the next few months and encourage the football community to stay tuned and check our social channels for exciting and valuable sessions to come, which will go on until the end of the year.”


Generation Amazing empowers local youth.


In order to ensure Generation Amazing continues to engage with its audiences, the programme launched online sessions following the onset of the global pandemic in April. Since then, more than 130,000 viewers have tuned in, while social media engagements have topped 18.8 million. 


A host of global football stars have taken part in the programmes, including  Supreme Committee for Delivery & Legacy ambassadors Xavi Hernández, Cafu, Samuel Eto’o, Tim Cahill, Mubarak Mustafa, Khalid Salman, Ali Al Habsi, Younis Mahmoud and Wael Gomaa. Other guests have included Amalie Thestrup and Justin Kluivert, from AS Roma – which is one of Generation Amazing’s partner clubs. Belgian side KAS Eupen and Sheffield FC, along with the International Federation of the Red Cross, have also contributed to the live streams. 


Prior to the Eid break, Paris Saint-Germain and Denmark forward, Nadia Nadim, spoke about her incredible journey from Afghanistan as a refugee, to playing for one of the biggest clubs in professional women’s football. 


Nadim said: “You have to have a vision, a goal for what you want for yourself, you have to dare to dream.”


Generation Amazing empowers local youth.


In the same week, Qatari football legend Ibrahim Khalfan discussed his illustrious career and passed on some words of wisdom to young players keen to make their way in the sport. 

“You need to be more confident in the game and let go of any worries, focus, focus, focus!”


Follow @GA4Good on Instagram, Facebook and Twitter to catch up on past Instagram Live sessions on IGTV. To get involved, use #GALive on social media and tag @GA4good for a chance to be reposted and win exclusive merchandise from Generation Amazing ambassadors.