News stories - road to 2022


Qatar ambassador to Germany attends Generation Amazing activations in Germany

In the presence of H.E. Sheikh Saoud Bin Abdulrahman Al Thani, the Ambassador of the State of Qatar in Germany, Generation Amazing has successfully delivered a series of football for development and knowledge transfer sessions in Berlin, Germany.

The activation kicked off at Tempelhof Airport in Berlin and, working together with Germany-based engagement partner streetfootballworld, Generation Amazing also brought together representatives from local partner organisations across seven countries in the German capital for a series of capacity building workshops around the programme methodology.

After visiting the activation, which formed part of the 2018 Football for Good Summit, the Ambassador said: "Generation Amazing is really a great initiative from the Qatar 2022 organisers, especially to have this programme here in Berlin, in this area where you have refugee centres nearby.

"It is important to work together with streetfootballworld as a German partner, and I believe this will have a good impact both in social impact for the refugees and beneficiaries, but also in the sports community here in Germany."

The Ambassador was also given an overview of the programme, which has reached more than 250,000 beneficiaries to-date in Qatar, the Middle East and across Asia – and he took the opportunity to reiterate the importance of continuing to develop the already strong relationship between Germany and Qatar.

"As we know Germany is one of the leading nations in football. It is a very wise idea to partner with a German organisation. Once you do any event in a country, you have to do it with a local NGO, and I think streetfootballworld is a great partner and I am sure this will have a good impact within society."

For Ziad Kanaan, from Right to Play Lebanon and a representative of one of the 15 local partner organisations of Generation Amazing, the workshops and practical applications helped create new perspectives for the continued delivery to a diverse group of beneficiaries in his home country.

"It was inspiring to meet the other partners on the programme, especially those from India and other parts of the world," he explained. "Generation Amazing opened opportunities for coaches to be trained in conjunction with the Lebanese football association.

"For the children there are very few public spaces to play, so the Generation Amazing pitch is creating opportunities for children to play, grow their life and sports skills and have a positive social relationship within the different contexts."

With a number of social issues and challenges discussed and tackled through the use of football, Kanaan believes that being part of a legacy programme for the first FIFA World Cup™ in the Arab world is already showing a significant impact in Lebanon.

He said: "Within our community gender participation is also a challenge for us, and the new coaches trained through Generation Amazing are allowing girls to participate and to take it further. With the World Cup being hosted in the Middle East for the first time, it is a big sense of pride for us to be a part of this innovative and advanced programme with Generation Amazing."

The activities and workshops in Berlin also included a focus on social entrepreneurship and building sustainable models which can ensure the long-term viability of the organisations helping Generation Amazing achieve the objective of positively impacting the lives of one million young people by 2022.

Generation Amazing also took part in the 2018 Football for Good Summit, which featured stretfootballworld partner organisations from across the world, as well as representatives of FIFA and UEFA, and former Germany international Marco Bode.

Find out more about Generation Amazing.