Official Poster

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Hayya to Qatar 2022™

Official Poster

The Official Poster is on display at Hamad International Airport, where it will remain at Gate D18 beyond the FIFA World Cup 2022™. Everyone will have the chance to see the poster as they travel from and transit through Qatar.

This series of eight posters were created through close collaboration with prominent Qatari artist Bouthayna Al Muftah. The artworks combine to convey the values and messages of the FIFA World Cup Qatar 2022™ in a subtle, unique and relevant way – while remaining closely connected with local culture and heritage.

The main poster focuses on the football itself, featuring the agal – a traditional head piece worn in Qatar – alongside typography expressing the voices of a cheering crowd. Just like the beautiful game, the artist’s approach is raw and emotive, packed with palpable movement and energy. This approach aims to create a dialogue with fans – igniting all their senses.

About the artist:

Bouthayna Al Muftah’s practice ranges from painting, photography, printmaking and typography to large-scale installations and performance pieces.

The inspiration behind Bouthayna’s creative expression is the concept of collective memory, born through thousands of years of Qatari heritage – borrowing elements from folklore and the oral history of Qatar and readapting them to reflect her relationship with her land’s past.