In 2022, fans from around the world will come to Qatar in a celebration of the beautiful game. This is a once-in-a-generation opportunity to share the Middle East’s cherished cultural heritage and spirit of generosity with the world.
Guests to our country should have an amazing experience at every touchpoint, with consistently high levels of service.
We have identified four types of tourism products and services that will contribute to an exceptional visitor experience:
Culture and heritage
Providing authentic cultural experiences and promoting Arab culture.
Catering for businesses and other entities, and event organisation and management.
Recreation and sports tourism
Enhancing family recreation and sports tourism, including health and wellness offerings and recreation and sporting activities.
Urban and family entertainment
Offering exceptional urban experiences with an emphasis on family (e.g. theme parks, destination resorts, museums and edutainment facilities).
The entire Arab world will contribute to delighting and inspiring everyone in 2022. To enhance our existing plans, your proposed solution should share unique and exceptional ideas that show visitors from across the globe the beauty of Arab heritage and culture. We want your solution to create truly memorable experiences that reflect the best of who we are to the fans that will visit Qatar. Proposed solutions should be digital and allow access to relevant information or locations.
Solutions could include gamification, AR/ VR, e-commerce, ticketing solutions and rewards schemes. Your innovative solution should fall within one or more of the following areas:
Cultural services and amenities for fan villages
Fan villages will act as accommodation and entertainment hubs before, during and even after the world's biggest sporting event. Developing new services, products and amenities that provide high-impact, engaging experiences for families and children staying in and visiting fan villages will be a key element of their success.
Innovative products and services related to fan villages should be scalable, considering the need for expanded capacity during the tournament and other large events, and for post-event downscaling.
Unique tourism experiences
The Arab world comprises a rich tapestry of cultures woven together by a shared language and common values. In line with National Tourism Council strategies, we want to provide tourists with authentic Qatari and Middle Eastern cultural experiences.
Innovative methods could include:
- Unique services and experiences
- Recreational activities, such as existing or new sports, nature and adventure activities
- Excursions and educational programmes to educate visitors about Qatar and the region
- Iconic products or souvenirs made or designed in Qatar
Accessibility for all
Tourist sites and experiences are truly enjoyed when the attractions and information are accessible to all.
Developing innovative products and services that enhance accessibility could include:
- Personalised, real-time, user-friendly information, such as maps and information on destinations, events, restaurants, hotels and transport that is accessible to people with disabilities
- Ensuring all tourist venues and their programming are accessible to people with disabilities
Read about our focus areas: Main Page | Tournament Information | Language & Translation | Entertainment & Hospitality | Wayfinding & Navigation | In-stadium Experience | Health & Safety | Open Innovation
Find out more about Challenge 22: Homepage | Success Stories | How It Works | Apply | Terms & Conditions