Every football stadium needs a distinct identity, and needs to inspire the fans – and players – who visit.
This is especially true of FIFA World Cup™ venues, which remain in the memories of fans from every corner of the globe.
We also want our FIFA World Cup Qatar 2022™ stadiums to contribute to a vibrant tourism experience for overseas visitors, becoming iconic landmarks that will draw people in long after the final whistle has been blown.
It involves commissioning local and regional artists to create striking public art installations for all of our stadiums, injecting something of themselves and our culture into our stadium complexes, for the whole world to see.
We hope local communities will enjoy these artworks as much as tourists, recognising aspects of Qatar's culture in them, feeling pride in their neighbourhoods and forming a deep connection to the venues and the tournament itself.