When it comes to promoting sustainability, the Supreme Committee for Delivery & Legacy (SC) is leading by example – delivering stadiums and infrastructure for the FIFA World Cup Qatar 2022™ that will leave an environmentally friendly legacy.
We are showing the next generation what sustainability looks like. We are also teaching them how to live sustainably, so that future generations can continue to enjoy Qatar's natural beauty.
The Green Generation initiative, running for periods of 10–12 weeks in schools across Qatar (and soon to be expanded to schools around the Gulf region), gives children aged 7 to 12 an understanding of environmental challenges and how to overcome them. Football plays a pivotal role in this learning, particularly in inspiring young people. Not only can we point to stadiums being built for the FIFA World Cup 2022™ as exciting examples of sustainability, but football-based games and demonstrations help to fix these lessons in their minds.
One of the most important lessons that participating children learn is responsibility for the environment. Supported by our Generation Amazing community coaches, teachers help children to see how their actions can affect the environment around us and further afield. They then move on to promote sustainable behaviours and 'reduced energy' lifestyles with real-life examples.
The Green Generation initiative will make a significant contribution to Qatar National Vision 2030's environmental development strategy, which aims to increase awareness of environmental issues and encourage sustainability. We hope that the children enrolled in our programme will take our green message to heart and spread it throughout Qatar and the wider world.