The journey

Outreach

The Supreme Committee for Delivery & Legacy (SC) has always believed that the FIFA World Cup Qatar 2022™ would accelerate positive initiatives already under way in Qatar, leaving a legacy of sustainable and meaningful progress for the country. To help us achieve this goal, our Workers' Welfare team developed an outreach plan to engage our workers effectively.

The outreach activities included within this plan, which are at varying stages of planning or implementation, are firmly focused on benefitting the SC's workforce, which will exceed 30,000 during 2019. While some of these activities are designed to improve working life for the workers, we are also committed to providing social activities for workers that will enrich their lives, supplementing the recreational facilities they have access to and events such as the Workers' Cup.

Outreach
 Outreach

What is the SC responsible for?

We collaborate with government entities, private organisations, embassies and NGOs, to discuss critical workers' welfare issues and develop engagement and outreach activities. This includes our nutrition and cooling technology initiatives, and the training of workers and contractors. Such initiatives demonstrate how the SC is committed to the health and wellbeing of workers engaged on FIFA World Cup Qatar 2022™ sites.

 

What are we doing and what have we achieved?

 

In March 2019, the SC arranged for 6,000 workers to attend a concert by Indian superstar AR Rahman at Khalifa International Stadium. Our workers were part of the 20,000 crowd wowed by the multi-Academy Award and Grammy winner during a three-hour set.

The event – part of the Qatar-India 2019 Year of Culture – was an opportunity to deliver a once-in-a-lifetime experience for our workers as they enjoyed the talents of a genuine global superstar. 

 

Workers on SC-related projects benefitted from the launch of Sadiqi – a smartphone app designed to improve their professional and personal lives during their time in Qatar.

The Sadiqi app includes the following features:

• Streamlined finance and remittance functions 

• Easy communication with family and friends 

• Leisure and social activity information 

• Health and nutrition advice 

• Access to SC's work grievance hotline 

• Regular surveys 

• Storage for soft copies of personal documents, such as Qatar ID and passport  

• Key emergency contact numbers 

• Maps showing locations of ATMs, parks and health centres

 

In September 2017, the SC conveyed its gratitude to the construction workers involved in the redevelopment of Khalifa International Stadium by organising a special dinner.

We invited 3,700 workers to join Secretary General H.E. Hassan Al Thawadi and other senior leaders for dinner on the pitch at the Aspire Dome, located in the shadow of the first completed FIFA World Cup Qatar 2022™ venue.

Workers thank-you dinner

During an address to those in attendance, the Secretary General showered words of appreciation on the workers who had successfully completed the stadium in time for the Amir Cup 2017 final on 19 May.

"You are part of our country," said Al Thawadi. "Your hard work has made our dreams come true. We will never forget this."

Raj Mohammed Ansari, one of the Khalifa International Stadium workers who helped complete the project, said: "I hope to attend a match at Khalifa in 2022. I would love to see Argentina play there – it would be a dream to watch my favourite team at my favourite stadium, which I worked so hard to build."

 

During the holy month of Ramadan each year, the SC works with various charities in Qatar – most notably the Sheikh Thani Ibn Abdullah Foundation for Humanitarian Services (RAF) – to serve the Iftar meal that breaks Muslims' daily fast. Since 2014, we have delivered this initiative to workers at Al Rayyan Stadium, Al Bayt Stadium and the recently completed Al Janoub Stadium as part of our continuing efforts to develop local communities and ensure the welfare of workers.

Iftar tents
 Iftar tents
 

During the FIFA World Cup Brazil 2014™, the SC hosted a special event to show appreciation for the approximately 350 workers and service staff who are contributing to the delivery of the FIFA World Cup™ in 2022.

The day-long event at the cooled fan zone recognised workers on projects at Al Janoub Stadium and Al Bayt Stadium from three companies, including Amana, HBK Contracting Company and Bin Omran Trading & Contracting. Employees from companies that provide security, housekeeping and catering services to our offices, including the ISC Group, Aamal and Al Asmakh Facilities Management, were also invited. 

The event featured live entertainment, a FIFA World Cup™ match, a range of football-related activities and special gifts for every attendee, all in the comfort provided by the fan zone's innovative cooling technology.

 

 

Generation Amazing is the SC's flagship corporate social responsibility programme. It uses the opportunity created by Qatar's hosting of the FIFA World Cup 2022™ to empower and educate people across Qatar, the region and the globe.

In 2016, Generation Amazing delivered a 10-week pilot project to SC workers on behalf of the Workers' Welfare team. This involved weekly training sessions based on various football for development educational modules. These modules use football drills to teach social skills and induce behavioural change.

Statistics

• 3,700 workers invited to a thank-you dinner following the completion of Khalifa International Stadium 

• 350 workers invited to FIFA World Cup Brazil 2014™ fan zone 

• 10-week pilot delivered to SC workers, allowing them to benefit from the work of Generation Amazing


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