Our
Initiatives

Our initiatives
Workers working on Lusail stadium

Workers’ Welfare

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Governed by the Worker’s’ Welfare Standards founded by the SC in 2014, the Workers’ Welfare Initiative aims to ensure that every worker on FIFA World Cup Qatar 2022™ projects receives the highest standards of health, safety, wellbeing and security. The objective being to achieve best practice in workers' welfare in Qatar, the region and the world – long after the last goal has been scored in 2022.

Challenge 22

Challenge 22

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Challenge 22 opens the door for startups, helping them to develop their product and take it to market. It targets inventions and solutions that can enhance the fan experience and accessibility at mega-events, and benefit Qatar and the region.

Generation amazing

Generation Amazing

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Inspired, Motivated, Compassionate, Optimistic to using the power of football for Good

Our initiatives

Josoor Institute

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The first FIFA World Cup™ in the Middle East is shaping the future of Qatar and the region. Education, training and research are at the core of the journey, contributing by building human capital and insight for the successful delivery of the tournament in 2022. Each of these helps create a legacy for future sports and other major events to come. Education, training and research will ultimately strengthen the sports and events industry, contributing towards more diversified, forward-looking economies across the region.

Our initiatives

B4Development

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Our legacy planning is already inspiring innovative research methods and pioneering disciplines in the region – well before the first FIFA World Cup™ in the Middle East kicks off.