The FIFA World Cup Qatar 2022™ cultural activation programme is the first of its kind to be delivered during a FIFA World Cup™ tournament. Through the programme, we are inviting artists to join the entertainment offering during the tournament for an exceptional fan experience.

As the march of excited fans starts to rumble from the outskirts of stadium premises, you will be there to gift them unforgettable moments. This journey stretches to the stadium gates where fans are finally ready to cheer for their teams.

With this programme, you will get the chance to explore all FIFA World Cup 2022™ locations across Qatar. Your adaptable performance could be the next pop-up at an unpredictable location that will make a difference in someone’s memorable experience.

The official and non-official sites include stadium precincts, the FIFA Fan Festival™, entertainment destinations, the Corniche Activation and other events, such as D'reesha Performing Arts Festival in Education City and entertainment offering in Msheireb, as well as metro and bus stations.

This is an exclusive opportunity to be part of the FIFA World Cup Qatar 2022™ where we welcome everyone with a serious artistic flair! We are inviting all types of talented small to medium-scale acts to join the entertainment offering of FIFA World Cup Qatar 2022™ as we aim to offer the most culturally diverse show of all times. Artists of all genders, nationalities, backgrounds, ages and skills are invited to share their art, creativity and culture with the world.

Are you up for this once-in-a-lifetime opportunity? There is no limit to what you can offer. From inside or outside Doha, the cultural activation programme provides an opportunity for local, regional and international artists from a wide range of arts – such as dance, comedy, theatre, music, circus, fashion, visual arts installations, performances, film and much more – to share their talent with the world.

The activations will take place at times and locations along the fan journey throughout Qatar. Exact dates will be discussed with each applicant on a one-to-one basis. We’ll ask our artists to abide by the discussed and agreed-upon schedule to be part of this exceptional experience and would ask that you commit to performing for a minimum of eight days during the tournament.