With vast experience and diverse careers, our ambassadors come from all around the world. They all share one common goal: harnessing the power of football to create positive social change in Qatar, across the region and around the globe.

We carefully select each of our ambassadors, based upon their natural ability to inform and engage football fans and communities far and wide.

Each ambassador plays a unique role in communicating our vision for the FIFA World Cup Qatar 2022™ and its legacy programmes.

They embrace the opportunity to bring east and west together by showcasing the beauty of Qatar and the Arab world, the warmth of our people, the richness of our cultural heritage and our abundant hospitality.

Global Ambassadors

Tim Cahill

In February 2020, Australian football legend Tim Cahill was announced as the fourth Global Qatar Legacy Ambassador. With 50 goals over 108 international appearances, Cahill is Australia’s all-time leading scorer. He participated in four FIFA World Cup™ tournaments for Australia. 

In his role as a Global Qatar Legacy Ambassador, Cahill works closely with Generation Amazing, which uses innovative football for development coaching sessions to help underprivileged communities.  

Tim lives in Qatar full time to fulfil his role of Chief Sports Officer at Aspire Academy.


cafu with sg
cafe with kids
'Using football to make kids smile is a strong motivation, of course; but changing people’s lives through reading, mentorship, skill-building and sharing life lessons – that’s definitely where my passion shines through.'


During the Qatar national team’s participation in the 2019 Copa América, Brazil’s former captain and two-time FIFA World Cup™ winner Cafu was announced as the third Global Qatar Legacy Ambassador. Cafu is a football legend having lifted more than 20 trophies in a career spanning 18 years. 

Education through sport is a subject close to Cafu’s heart. He has already made a mark in his home country of Brazil – particularly the Jardim Irene area of São Paulo where he grew up. He has long played an active role in providing education and vocational training in the community. His commitment to giving the next generation the opportunities to succeed, on and off the pitch, makes him an ideal role model and ambassador.

'Football is one of the biggest tools for social inclusion in the world. The football pitch brings people from different cultures together. It connects people that speak different languages; they meet on the pitch, greet each other and laugh together. I believe the legacy Qatar's World Cup will leave is not only for its own nation but also for people across the globe.'
cafu with sg
cafe with kids


Samuel Eto'o

In April 2019, Eto’o – a former Barcelona and Cameroon international and four-time African Player of the Year – was announced as the second Global Qatar Legacy Ambassador. 

Eto’o has also worked on a number of special legacy projects for Qatar in his role as an Ambassador. In April 2019, he visited a school for refugee children in Malaysia to witness the work of the Education Above All Foundation with its founder H.H. Sheikha Moza Bint Nasser.

'Qatar is building something really special – a tournament that players and fans will remember forever. The World Cup is the biggest competition in football and I think that for the players who have had the chance to play in it, there is nothing more beautiful.' 

Xavi Hernández

FIFA World Cup™ winner and former Barcelona player Xavi became our first Global Qatar Legacy Ambassador in March 2018. Currently the coach of Qatar Stars League side Al Sadd, Xavi is keenly involved in our flagship corporate social responsibility programme, Generation Amazing and resides in Qatar with his wife and young family.

Prior to becoming an ambassador, Xavi's first act with Generation Amazing in 2016 was to promote football for girls at a pitch in Al Baqa'a refugee camp in Jordan. Since then, he has participated in numerous events, workshops and activations in Qatar and beyond.

He went to India in 2019 to open a Generation Amazing pitch and conduct football for development training sessions with local children and football enthusiasts.

'The SC is determined to leave a lasting legacy, long after the 2022 World Cup is over. I love helping them deliver real change. It's easy to believe in the legacy projects when you see for yourself all the good they're doing.' 

Ronald de Boer

Two-time Dutch player of the year and world-class midfielder Ronald de Boer, who was part of the famous European Cup winning Ajax team in 1995, is the most recent addition to the Global Qatar Legacy Ambassador team. 

De Boer has a long-standing relationship with Qatar, having lived in the country for seven years with his family. He moved to Qatar in 2004 to finish his football career playing for Qatari clubs Al Rayyan and Al Shamal between 2005-2008.    

Ronald de Boer
Ronald de Boer

De Boer has been involved with Generation Amazing since as far back as 2010, when he travelled alongside its youth ambassadors to the FIFA World Cup™ in South Africa. He took part in inspiring football for development sessions and accompanied youth ambassadors to see their first ever FIFA World Cup™ matches.

'The World Cup is a way to deliver important social changes in Qatar. For me, this is the most important aspect of this project – improving the country and leaving behind a better place for the next generation.'

Local Ambassadors

Adel Khamis

Former national player Khamis is considered one of the best defenders the Maroons have ever had. Khamis represented Qatar in the 1992 Arabian Gulf Cup, helping them to claim the trophy for the first time. 

'I played for the great nation of Qatar for many years, but I never imagined that my beloved country would become a host nation for our sport's greatest event. Words cannot express my pride, joy and excitement to become a part of this incredible story.'
adel khamis
adel khamis 2

Ahmad Khalil

Goalkeeper Khalil was a hero for Qatar during their 1992 Arabian Gulf Cup victory. With only one goal conceded throughout the tournament, he won the golden glove award.

'Representing Qatar at the Olympic Games was an experience I will never forget. I am incredibly proud to become part of the SC ambassador family for the World Cup. I'm looking forward to the next few years, which promise to be an exciting time for us all.'
ahmad khalil
ahmed khalil

Ali Al-Habsi

Omani Al Habsi's career spans more than 18 years, during which he's represented Bolton Wanderers, Wigan Athletic, Brighton & Hove Albion, Reading and, currently, West Bromwich Albion, in England. He's played more than 350 matches, 100 internationals and became the first Arab player to win the English FA Cup in 2013.

''I am honoured and delighted to join the SC football family as an ambassador. The first World Cup in our region is an enormous source of pride for Omanis, as well as all Arabs. I look forward to playing my part in representing this magnificent occasion.'
ali habsi
ali habsi 3

Ibrahim Khalfan

Recognised as one of the greatest Qatari footballers of all time, Khalfan represented his country in 90 international matches. Part of the Qatar team that qualified for the 1984 Olympic Games in Los Angeles, he is now a highly regarded beIN SPORTS analyst.

'Qatar 2022 promises to be a magnificent event – not only for the country I represented as a player, but for the entire Arab world. As a player, and now as a broadcaster, I have a lifelong connection with and passion for the game. I couldn't be happier to have been invited to join the SC football family as an ambassador.'
ibrahim khalfan

Khalid Salman

Midfielder Salman was a star of the Qatar team that made the 1981 FIFA World Youth Championship™ final. He scored a hat-trick against Brazil in the quarter-finals, before Qatar went on to beat England in the semi-finals.

'The SC is doing the tremendous job of preparing Qatar to host the World Cup. I represented Qatar for many years and becoming an ambassador is a proud moment for me. I'm delighted to be involved with what promises to be its greatest moment.'
khalid salman

Mohammed Aboutrika

Al Ahly and Egypt legend Aboutrika has a full trophy cabinet, having won seven league titles, the Africa Cup of Nations (twice), the CAF Champions League (five times) and many other competitions. He has been an analyst with beIN SPORTS since the FIFA World Cup 2014™.

'The first World Cup to come to the MENA region is special for all of us. I look forward to working closely with the [local organising committee] over the coming years and, of course, to witnessing the first World Cup in the Arab world in 2022.'
mohammed abourtrika
mohammed abourtrika

Mohammed Saadon Al Kuwari

Al Kuwari is a respected sports journalist and presenter with beIN SPORTS. Known to millions across the Middle East and North Africa, he's a former professional tennis player on the ATP Tour and a Qatar Davis Cup representative.

''Like every Qatari national, I remember exactly where I was when we won the right to host the World Cup. To stand here today as an official member of the team, working to ensure the enormous legacy potential of the tournament is realised, is a great responsibility – and a great honour.'
mohammad saadon
mohammad saadon

Mubarak Mostafa

Known as Al Sinyari, Mubarak Mostafa is considered one of the best Qatari and Arab players of all time. A two-time winner of the Arabian Gulf Cup, he was top scorer and player of the tournament in 1992 and struck 34 goals for Qatar.

''I'm immensely proud to officially become part of the Qatar Legacy Ambassador programme. When I played for the national team, I could never have dreamt this would be possible – so taking part now feels even more special.'

Wael Gomaa

A three-time Africa Cup of Nations winner with Egypt, Gomaa also won the best defender award in each of those tournaments. At club level, he lifted the CAF Champions League trophy a record six times with Al Ahly.

'I'm certain the entire MENA region will embrace this World Cup and Qatar will prove itself to be more than a worthy host. Seeing the plans, preparations and effort going in to delivering this event, I have no doubt that it will be the greatest tournament yet – one I am proud to be part of.'

Younis Mahmoud

Iraqi striker Mahmood – who collected 148 international caps – played for several clubs in Qatar, making him a well-known name in the country. In 2007, he won the Asian Cup with Iraq, netting the most goals in the tournament and picking up the best player award.

'As a proud Iraqi national, I remember exactly where I was when I heard the news that the FIFA World Cup would be coming to our region for the first time. Now, nine years later, becoming part of this journey is an incredible moment for me.'