The first FIFA World Cup™ in the Middle East is inspiring a generation.
Young people in Qatar are witnessing history being made, with the landscapes around them being transformed and infrastructure springing up as the country prepares to welcome the world's football fans and its finest players.
We want the youth of Qatar to be inspired by these colossal preparations, which proudly incorporate regional culture. So we work with schools across the nation to build awareness and excitement ahead of this historic tournament.
We tell schoolchildren that this is their tournament and give them invaluable opportunities – such as the Youth Panel – to become deeply involved in it, enjoying unique experiences and gaining priceless skills.
Our new educators' toolkit – Tamreen – enables teachers, parents and coaches to pass on this message to many more children.
And our annual school competition will focus young minds on the tournament even more keenly, letting children see that we value their input and that this really is their FIFA World Cup™.